Case Study

Social Media Analytics

The Client

An online platform that connects brands with influencers.

The Challenges

  • To enable real-time analytics.
  • To start working with a number of new social networks.
  • To enable influencer analytics using Machine Learning.

The Solutions

  • We built a solution that downloads all publicly available data from social networks.

  • The data is used either directly for building BI reports, or as an input for predictive models that predict gender, age, location and interests amongst social media users.

The Results

  • Our solution has enabled real-time analytics on the platform and brought powerful insights into social media behavior, giving the client serious edge over competitors with less advanced capabilities.

  • Improvements to infrastructure have led to significant cost reductions.
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