Solving Customer Churn
An online bookmaker that caters for over 1 million active users.
To stand out amongst the hundreds of other websites offering similar services in sports betting.
To justify expensive acquisition costs for new customers, and create loyal customers.
To accurately predict and prevent customer churn.
Produced models that continuously predicted likelihood of first time users to place bets on the site.
Predicted the churn of new and old customers within a three week timeframe.
Identified ideal customers to present with bonuses and special offers.
The company saw a 20% reduction in Churn within the first three months of deployment.
© 2018 Skai
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