Case Study

Solving Customer Churn

The Client

An online bookmaker that caters for over 1 million active users.

The Challenges

  • To stand out amongst the hundreds of other websites offering similar services in sports betting.
  • To justify expensive acquisition costs for new customers, and create loyal customers.‍
  • ‍To accurately predict and prevent customer churn.

The Solutions

  • Produced models that continuously predicted likelihood of first time users to place bets on the site.
  • ‍Predicted the churn of new and old customers within a three week timeframe. 
  • ‍Identified ideal customers to present with bonuses and special offers.

The Results

  • The company saw a 20% reduction in Churn within the first three months of deployment.
Learn More
Thank you! A member of our team will be in touch as soon as possible.
Oops! Something went wrong while submitting the form.