Case Study

Targeted YouTube ads

The Client

An international game developer and publisher. The company specializes in developing free-to-play online action games and is a market leader with over 60 million registered users.

The Challenges

  • Optimizing advertising budgets.
  • Identifying target audiences. 
  • Finding effective ways of reaching audiences with advertisements.

The Solutions

  • Identified key YouTube influencers using an automated influencer search.
  • Analysed their key audiences for effective advertisements.
  • Generated a list of players with overlapping demographics and interests for advertisements.

The Results

  • By showing relevant ads to the right audience the client majorly improved their Click-through Rate and reduced their Cost per Acquisition by 45%.
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